![]() In 2012, Lululemon had the third most productive stores in the US, which is remarkable from a single store in British Columbia. The company sells athletic apparel, including yoga pants, shorts, tops, sweaters, jackets, and undergarments, as well as yoga mats, bags, hair accessories, and water bottles. In 2019, it was reported to have 460 stores worldwide, with more than 15,000 employees. Although it took two years to open the first store in 2000, just eight years later, the company started selling $350 million worth of products in 113 retail stores in 2008. Lululemon was founded by Chip Wilson in Canada in 1998 and sold the first pair of yoga pants that year. ![]() Discover the keys to its success and what you can learn from the brand to grow your business or even tackle fields that seem to be dominated by big players. In this article, let's take a look at Lululemon's marketing strategy that helped it get to its current position. With sustainable growth over the year, the brand keeps proving to be a strong apparel company that even giants can't touch. By promoting a healthy lifestyle, it could create a community of active enthusiasts who love the premium quality. They did this by becoming a lifestyle brand that goes beyond being some products to buy. But, who can take on the giants? The answer is Lululemon, a Canadian yoga wear company that is worth almost seven billion dollars nowadays, with annual revenue of around three billion dollars. And the apparel design was not efficient either. When talking about gym wear in the 2000s, not many names would come up except big brands like Nike, Under Armour, and Adidas. ![]()
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